Electronic and Mobile Commerce

Project Proposal: Cupid's Secret

by:
Aditya Yodha
Albert Susanto
Erlin Diana

Specialized Outing Planners for Your Loved One
Have no ideas on how and where to celebrate your special days with your loved one? No idea on what special gifts to present to your loved one?
We’ll bring you the most memorable days of your Love Life.

INTRODUCTION

Cupid’s Secret strives to help people who wonder about ways to keep their romance kindling. When their special days are coming, the man or woman in a relationship always search everywhere and everything on how to celebrate them. They generally ponder how to give his/her loved one surprises, how to put up a romantic dinner, where to spend the special day, what kind of ambience, how to make the days more special and eventually how to make him/her love you even more.

Celebrating special days (like Relationship’s Anniversary, Valentine’s Day, White’s Day, Boyfriend’s/Girlfriend’s Birthday) are not simply about dining on the same table in expensive restaurant and present the most exquisite gifts, but they are more than that. Unexpected gifts, feelings, words, ambience, moments, music, scenery, unique presents, favorite foods etc, all play parts in making your special days even more special and ensuring vivid memories in your life. Cupid’s Secrets will solve all their problems and be the answer to their quest of the unforgettable and enjoyable loving days.

THE COMPANY

Cupid’s Secret will mainly operate its business in Singapore as the kick-start, firstly because of our knowledge of the local market and secondly, since our business is primarily conducted through online, Singapore is a good choice as it has a strong IT infrastructure base. With achievement of success in Singapore in the future, we will certainly look up to potential overseas markets to expand our market.

OUR SERVICES

Cupid’s Secret provides a wide range of services, specially designed to help couples celebrating their special days in more special ways. All of the services will be featured on the internet, where customers can conveniently browse to view our services. We will also keep databases of our customers so that we can get to know our customers better in fulfilling their demands.
Our services comprise of:

- Providing scenarios for romantic events
Celebrating special days with your loved ones could have been more special if special attention and time are put into it. Special does not necessary have to be expensive food or expensive gifts. The scenarios and the moments are crucial; therefore we will arrange special things or propose ideas like:
v A nice and simple cozy candlelight dinner at home.
v Hire a car and whisk your partner away to the town side for a romantic break and enjoy the finer things in life. Like: staying in Sentosa or East Coast where couple can hold hands while strolling on the beach, cycling, frissbeeing etc.
v Handpick a select group of accommodation partners to bring together an exclusive range of romantic stay – the ideal way to get away from it all with the one you love.
v Package and wrap chocolates, champagne and flowers - in fact almost anything you require to bring a smile to that special someone’s face.
v Hire a motor to bring your partner for a tour of the romance of wind.
v Gift recommendations and sweet romantic poems on cards.

- Online chats and Photo Uploads
We will also provide private online chatting for couple when they are not meeting up. They can also upload their own photos onto their private folders in our website so that they can view their memorable photos wherever they go, just by simply log on to our website.

- Wish list
Customers can write up their wish list (e.g. the man/woman wishes to have a nice Italian food on Valentine’s Day or the couple wishes to have a day off to the beach) so that we can meet their expectations.

- Couple’s Blogs
With the popularity of blogging nowadays, we hope our customers can be our marketer by sharing their experiences in writing testimonials of the services we provide on the blogs and how they have enjoyed it so much, so as to allow other people to read our distinguished services and to look for our services in the future.

THE MARKET

Cupid’s Secret is not aiming at singles in local area since our main services are not on helping people to get a man or woman to become their partner. Instead, our target market is primarily on working class couples (man or woman) since they are busy with their daily works and do not have time to arrange all these things. Furthermore, they are more willing to spend part of their income for their loved ones.

There has been no competitor existing in Singapore market, therefore we have the first-mover advantage. However, there are companies who might pose some competitive factors to our business like SDU (Social Development Unit), Singapore Match (http://www.sgmatch.com/), Love Byte (http://www.lovebyte.org.sg/) and other wider scope company like http://www.perfectmatch.com/, http://personals.yahoo.com/. Those companies help singles people to look for a partner.

KEY STRENGTHS

The key strengths of our business are mainly in our distinguished services. There is a market niche (working class couples) and we are t here to provide the services. We help them save a lot of time and opportunity costs of preparing all the stuff. In addition to that, Cupid’s Secret also provides services in packages with different range of prices, so that we can cater to couples with different level of income.

posted by Unknown @ 2:19 AM